Droog is a company of collaborated designers established about 1993 in the Netherlands. Their goal is to continually conjure fresh ideas to touch consumers in unique ways. Their projects and products are blasting with emotion, are sometimes expressed as a narrative and always intended to evoke thought and never be forgotten. They test materials from the past, present and future. The influence and feed hungry artists and individuals internationally. Pictured above right is a 'beehive vase' created by Tomas Libertiny and is currently on sale. There are 8 pages of designers affiliated with the Droog design team listed in alphabetical order and reflecting numerous countries. There are 4 pages of Droog outlet stores across the map from France in Europe to Thailand in Asia, New Zealand to the west and closer points in Canada and even New York City.
Droog believes strongly in organizing exhibitions worldwide. They see this type of visual display also as a 'cinematic' experience bringing their ideas to life. An exhibition just ended in January of this year in New York at the Museum of Art and Design. It basically covered Droog's 13 year history and archives. This was a traveling exhibit named, 'Simply Droog'. Pictured above left was one example included in most recent Droog exhibit in New York.
Droog gets commissioned for work from other companies, as well as putting forth their own suggestions. The British Airways branch of London's Heathrow airport commissioned designer, Frank Tjepkema to creatively cover the big hole of air conditioning in the first-class lounge. From this he planned a sort of 'tree' with branches swirling down to add some appeal to the dull and uncomfortable area.
Droog is currently leading the Masters Design course IM at the Design Academy in Eindhoven, NL and has been doing so since 2001. They hold lectures, seminars, and workshops often. Droog's headquarters, located centrally in Amsterdam, display work from new students every two months. They occasionally hold luncheons, dinners and public events. Droog has had several articles written about their empire. We can all learn something from this outstanding organization.
Droog has a newsletter to subscribe to via email.
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