Art of Innovation-Chapter 6

'Prototyping is problem solving...' That pretty much sums up the focus in Chapter 6 of 'The Art of Innovation'. It is encouraged that you jump right in and from one prototype make another that is even better. I like that idea. The 'build to learn' technique is something I am very fond of. Personally I can understand something and how it will work by molding with clay or a maquette. IDEO is expressing how many times it has worked for their team when they need to figure out how a mechanism will perform or be controlled. Take chances. The story about how the dot-com company started was inspiring. I did not know it all began by taking chances. I agree that models are tangeable and are more convincing than flat drawings. It makes since to throw the bad ideas on the table first. If ideas arent coming to you and all you have are ones you may not love, getting it out in the open allows room for others criticism which might help you make the next idea better. It is inspiring to hear how all the big companies 'got big'.